The shade of pink that every person under 30 has been wearing is no longer just a color. It's an attitude. 

Since 2012 the colour has been featured on everything from handbags, to makeup pallets to film posters and even to men's wardrobes.

The color is best known as a rusty rose style muted pink. It has a flair of bluish hue to it but its generally a soft pink with solid undertone that says, "I'm cute but don't f**k with me."

According to Apartment Therapy: 

"A few examples of things that are allegedly millennial pink: Thinx ads. Glossier packaging. Acne shopping bags. The cover of Sophia Amoruso's #Girlboss. This T-shirt from Everlane. The top half of the Grand Budapest Hotel. This jacket that Drake wore one time. Anyone who has ever thought a little bit about color, or anyone who has not but can still identify the difference between Tennessee Orange and Texas Orange, should see that these are not the same color."

Here at Millennial Pink the store, we want to bring our customers the latest fashion and accessories that fit the MP attitude. That means we are unrepentantly witty, hustling to work our way up in the world but not afraid to have fun while doing it. 

So the next time somebody complains about millennials, maybe remind them which generation linoleumed over all those beautiful hardwood floors and made a millionaire out of the creator of the pet rock.

Or just buy one of our Avocado Tees.

XOXO

MP